My name is Ruben Duiveman. My passion is using my experience as an interface designer, software developer and team lead to grow ideas into reachable targets. My work focuses on the overlap of strategy, process and development.

Strategy is about progress, about transcending above where you are now. To follow your vision. A living strategy ensures your right to exist: by adapting to what’s happening around you, you’ll be able to remain the lead.

Process focuses on how you work - as organization, team or end user. Clearly mapped processes allow you to analyze and improve them if necessary, so you feel sure that your solutions will drive the desired outcome.

Development is about living up to your ideas - putting your money where your mouth is. Development shows that you dare to do whatever you think of. And even more important: development results in growth, and in results you can be proud of.